A holistic approach to business coaching and consulting for small businesses ready to get down to the business of running a business.

freedom-manYou’ve been around the entrepreneurial block a few times. You’re a genius at what you do. You’ve proven that your products and services are delivering value the market wants.

There’s no question the next level of growth and expansion is just around the corner… only if you could get there.

Flying by the seat of your pants can only take you so far.

Maybe the money is OK but not where you want.

Maybe you’ve plateaued with smaller clients and can’t seem to close the big companies.

Maybe you’re not making the progress you know you could.

Maybe you’re working ridiculous hours and foregoing precious time with your friends and family.

The “duct tape” structure that has gotten you here can no longer sustain more growth. You’re stretched in all directions… hitting the wall, ceiling and floor all at once.

You KNOW you need clarity, funding and discipline to expand your business and increase your profit in a way that fits YOUR big picture.

Yet it’s easier said than done.

Attending seminars and taking online training courses might have given you some new-ish information, generic blueprints and run-of-the-mill checklists. But those long lists of “things you should do” aren’t really helping. You’ve analyzed things to death and they just don’t seem to fit together in a way that makes sense for YOU.

Cobbling together a few “subject matter experts” who slam you with a bunch of jargon yet don’t really understand all parts of your business will never maximize the huge potential you KNOW is there just a little beyond your reach.

Hiring a marketing agency may make you feel like a big shot, but the reality is you aren’t quite at the point of paying a retainer and adding a big overhead to your operating budget. Plus, small businesses often get the B team… And besides, is marketing your only problem?

Between a rock and a hard place isn’t exactly an ideal environment for growth, is it?

What you need right now is a 50,000-foot view of your business to understand where YOU want to go, how to identify the best opportunities and what systems to put in place to support the next level of growth.
It isn’t only about how much your customers are willing to pay for your stuff.
Most principles in business are universal – it’s the application of sound strategies and the ability to adapt to the circumstances that determine success.
Blindly following some “subject matter experts” and implementing cookie-cutter tactics will only create a lot of busywork with inconsistent outcomes.
One size does not fit all. Significant results come from understanding the guiding principles behind successful strategies, and translating them into realistic tactics that suit YOUR big picture, current circumstances and available resources.

It’s time to buckle down, get focused and do what will truly move the needle for YOU.

You need a holistic approach to business coaching and consultation that helps you fit all the pieces together while getting down to the ground floor so you know exactly what to day in your day-to-day operation.

You need to stop wasting time and energy on “things you should do” and laser in on the strategies and opportunities that will take you where YOU want to go.

You need to get your financial ducks in a row and find the necessary funding without putting your family’s finances in jeopardy.

You need to step up as the CEO of your business so you can take charge, be decisive, fill your knowledge gap strategically and get s**t done.

You need to stop constantly putting out fires. You need to get to the root cause of your challenges and build a solid foundation for a lasting venture.  Looking busy and actually accomplishing meaningful work have vastly different results!

It’s time to have your finance, strategy, marketing, sales, project management, customer service, leadership and biz dev work together like a well-oiled machine in a way that piece-meal compartmentalized solutions can’t rival. 

This is called “doing business.” As a revitalized CEO you will get it all done, and you don’t have to do it “all” all by yourself.

I will assist you getting it all done.


Hi, I’m Cheryl Mitchell, your Secret Weapon to identify the best opportunities and put the right systems in place so you can expand your business and increase your profit in a way that fits YOUR big picture.

My blend of coaching and consulting helps you dig deep into your priorities and overcome your challenges as we roll up our sleeves to make things happen.

My collaborative process means we’re in it together. I want to make sure you’re equipped to fly high instead of relying on me as a crutch in your business. I give you the fish dinner and then teach you how to fish. I want to see you soar.

My unique approach is grounded in my diverse background in finance, strategy, marketing, project management, sales training, customer service, cross-function leadership and business development.

With an MBA from the MIT Sloan School of Management, I’ve worked for various business leaders in Fortune 500 companies, startups, and all kinds of businesses in between.

And, I’ve started my own businesses so my understanding of your challenges aren’t just theories from textbooks.

I’ve served as an Astia Speaker and Workshop Leader, SCORE mentor and SBDC advisor and independent coach and consultant. I’ve heard my share of startup stories, and lessons that come with them from living and traveling all over the USA and the world as a businesswoman and weekend triathlete.

I’ve been in the trenches to understand how all the different pieces in business and marketing fit together. I’ve worked in a variety of business situations to know how to adapt the timeless principles to create successful outcomes.

By putting together my diverse background and expertise I’ve gained over the years, I deliver out-of-the-box thinking and unconventional solutions not bound by preconceptions in any particular industry.

Working with me, we’ll design a business that supports YOUR big picture and make it happen.

Each client has her own unique priorities and circumstances, and I won’t be squeezing you through my agenda just because I need to check things off the list and move through a curriculum.

Here’s a typical process I take my clients through to help them diagnose their current challenges, get clear on their BIG PICTURE priorities, identify the best opportunities, craft smart business strategies and put the right systems in place to achieve growth and increase profit:

1. Rinse and Repeat

The total transparency of our process means you’ll not only get results but also learn how to keep progressing on your own.

I’ll be there with you until you’re completely confident that you can keep this growth cycle going. Then you can call me up any time to help you fine-tune and adjust as necessary.

2. Automation

We put the systems that work on autopilot, so you can work “on” your business rather than “in” the business. We create efficiency, so you can free up time and energy to focus on the big picture, strategize and plan for your next level, and step up as the revitalized CEO of your business.

3. Traction

We put systems in place to magnify the impact of the strategies and tactics that are actually yielding results for your business. During this time, we keep tab on data and results to fine-tune and course correct while keep heading toward your goal.

4. Action

Strategy and planning doesn’t get you anywhere without implementation. Armed with roadmap/compass/GPS in one hand, note-taking equipment in the other, and an open mind on top of our head, we go through an iterative process as we hone in on what works for you and refine the process. When we decide on work really works for you…

5. Strategy and Planning

There’re many ways to get from Point A to Point B. The straight line is the shortest path, though it isn’t the only path, nor is it the likely path. We shoot for the best, plan for the worst, and optimize every situation in between so you feel confident no matter what happens.

6. Assessment

We get the lay of the land by understanding where you are now and where you want to go.My goal is not to state the obvious, but to help you uncover what all these MEAN for your big picture so you can make informed decisions and plot the best course of action.

If you’re ready to experience what’s possible when you structure your business so it not only grows and expands but also supports YOUR big vision, I’d love to be part of your journey.

Contact Us to answer a few questions, and I’ll be in touch within 48 hours to set up a time to chat.